1. A copywriter can improve sales by effectively connecting the needs of your customers with the benefits of your products and services in all of your marketing materials.

2. An objective copywriter asks questions that can improve clarity and help to better define the audience of your marketing materials and communications.

3. If you have a website, optimized content can improve your rankings with search engines by improving the relevancy of each page through the use of keywords and search terms.

4. A copywriter takes the agony out of self promotion. Many people find it hard to write about themselves, espcecially when it comes to promotion. Writing self promotion materials can feel like an uncomfortable exercise that takes too much time.

5. A copywriter can provide you with fresh ideas for your next promotion or campaign, creative tag line, radio script, or contest promotion.

6. A copywriter helps to define your brand. Having a clear branding strategy improves your company's efficiency and will help you to avoid costly mistakes.  A copywriter will articulate the values and goals of your business, as well as the benefits of your products and services, then explore ways to consistently communicate those values through your promotional materials.

7. For existing businesses, a copywriter helps to refine your brand.  As your business grows, it's normal for things to change. The marketing goals you started with may have already been met, or perhaps your product offering has changed, expanded or is now more refined. 

8. A copywriter can improve your professional image, and help you articulate your ideas.

9. Sometimes great ideas end up on the back burner because they need to be launched, or introduced to your customers in an effective, relevant, and timely way. A copywriter can bring cohesion to your projects and give it the launch it needs to gain momentum.

10. Hiring a copywriter to write press releases and articles can help with your public relations strategies.